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How To Increase Your Market And Be An Affiliated Travel Agency?

Qasim Hussain

2021-08-04 08:52:14

How To Increase Your Market And Be An Affiliated Travel Agency?

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Right from booking air tickets, hotel rooms, and rental cars to help travelers in transporting. With growing trends of online transactions, travel agencies have a massive scope of work. The giants like MakeMyTrip and Expedia are already nailing out there. 

However, if you are a budding travel agency, you can be popular, too. Technology has helped many sectors, including the travel industry. With a winning website, loud-speaking social media handles, and killer content, any travel agency can rule the world! 

Follow the piece to discover how to increase your market and be an affiliated travel agency. 

 

1. By Upselling Products 

Offering more products and experience can go a long way when you are a travel agency with more significant goals. When a customer hires you for a trip, look for what they want more. For example, if a couple books a seven-day trip to Italy, suggest some additional to-dos. Besides their regular itinerary, guide them with some excellent romantic date restaurants where they can sip wine together. 

 

Perhaps, you can give them details of local tour operators who arrange telescope viewing nights. If they plan a road trip for a day or two, you can offer them rented cars with ute tub rack and fuel-up tanks. Offering additional products on top of the package can help you win customer's confidence and get more prospects. You just need to explore your customer's desires, and you will ace the game.

 

2. By Leveraging Social Media

No matter what age group, all travelers use social media networks today. There they talk about their trip experiences, travel products, personal preferences, and agency feedback. As a travel agency, you can make the most out of your social media handles. By posting relevant content related to travel deals, industry news, packing tips, destination highlights, and holiday posts on your social media, you can inspire your followers or invite new followers. 

Also, through social media, you can engage in affiliate marketing with other travel agencies and create tailor-made trips and vacations for your clients. 

 

3. By Asking For Referrals

Word of mouth is the best marketing method, revenue generator, and sales booster. Lets understand it with two scenarios:

Scenario 1 - You promote your travel products & services, and

Scenario 2 - A customer enrolled for one of your trips in the past referring your agency to someone

What's more impactful? We know the answer already. The customer referral program works wonders for a travel agency when it comes to increasing the market presence.

 

These referral programs create a reputation and trust among the customers, and your agency gets likely to be preferred more. For ensuring double effectiveness of referral programs, send gift cards to everyone who refers to you or give them an additional discount on the next trip they book with you.

 

4. By Organizing Multiple Contests

Organizing contests is one of the most used techniques by travel agencies to spread the word about them far wide. Who would not want to win something free, whether it be a flight ticket, hotel stay, cruise tour, or passes to a theme park? 

Hosting travel contests through your agency will help you in audience engagement and reputation building. You can create a hashtag on Instagram and ask your followers to buzz about it everywhere. This way, you can market your agency, increase your followers, invite new prospects, and become famous. 

 

5. By Doing Effective Email Marketing

Most of the present-day travel agencies use email as an influential marketing tool. Despite social media marketing and other fancy marketing tactics, email marketing has remained influential for direct communication with customers and will always be. 

 

Through emails, not only can you convey essential updates about your travel agency but also generate leads. For this, you can start a weekly, fortnightly, or monthly email newsletter. Keep the content straight, to the point, fact-checked, engaging, and up-to-date. Smartly attach summer holiday packs, couple deals, season trips to get more customers at the end of the email. 

 

6. By Creating a Stellar Website 

Nothing but the website of your travel agency helps the most when increasing the market presence. Take an example of any travel agency mammoth - Expedia, MakeMyTrip, LonelyPlanet, or TravelTriangle, everyone features a brilliant website. 

A user-friendly, mobile-friendly, and responsive website can rank well on Google, drive in organic traffic, and help you boost sales. You can show pictures, publish blogs, upload videos, insert travel products, mention your travel services, and connect with your potential customers through an attractive website. 

 

7. By Delving Into Strategic Partnerships

The strategic partnership means creating a win-win situation for you and the other business you have collaborated with. In the travel industry, a strategic partnership example could be - A trekking agency having an arrangement with the campsite to offer a stay to the trekkers at a discounted price. 

 

Being a travel agency, you should get involved in not many but a few strategic alliances to increase your yearly revenues fast. 

 

Conclusion

To make your travel agency run successfully, keeping in contact with the past customers and finding new ones is equally essential. For this, these seven little hacks will be of great use. Remember, you should be regular, on time, and ready with a plan to market your travel agency well. Always be creative in your marketing efforts to pull the attention of the global travel audience.

The Importance of Cybersecurity in the Tourism Industry

Technology 

The Importance of Cybersecurity in the Tourism Industry  829

The Importance of Cybersecurity in the Tourism Industry

Booking flights and hotels for vacations or business trips is something people do as part of the normal course of their lives. What they don’t realize is that the tourism industry has some of the highest number of security breaches. Think about it: when you book that flight or reserve a room at a hotel, you use either your personal or corporate credit cards to pay for them. When buying your tickets, you put in personal information that could be stolen and used by hackers to steal your identity. The amount of sensitive, personal data that hotels and travel companies keep in their databases makes them a prime target for cyber criminals. That is why one of the areas that these companies need to focus on is protecting client’s data. Cybersecurity is something that players in the hospitality industry need in order to protect their clients.  What is cybersecurity?Cybersecurity is keeping your computer networks secure from data breaches, theft, misdirection of service, and damage to both software and hardware. Cyber criminals target industries that hold sensitive data that they could exploit for gains. Cybersecurity has several common categories:Network security. This refers to the protection of your computer networks from malicious attacks, either internal or external. One example of network security is your network firewall. This is basically a gate that stops malware and other suspicious activities and untrusted networks from breaching your network while allowing authorized users entry into your secured network.  Information security. This refers to protecting data privacy. Whether customer data or company data, information security keeps all manner of data secure and accessible only to those that have clearance to do so. Operational security. This encompasses all internal cybersecurity. From granting access to employees to data retention and destroying data all in accordance with local and international regulations, whichever applies. This includes training and educating employees on the risks of data breaches and the importance of keeping data secure.  Common types of cyberattacks in the tourism industry and how to protect your organizationPhishingThis is perhaps the most common scam of them all. Phishing emails often disguise themselves as promotional emails, news emails, sometimes even emails from your bank asking you to change your password and providing you with a link where you can change it. Cyber criminals have learned to mask these emails to make them look legit. As people become more aware of this modus operandi, the people behind them evolve their attacks. There are two general types of phishing attacks: whaling and spear phishing.  Whaling phishing. Usually targets individuals like C-level managers or the “big fish” in companies. Hence, the name: whaling. The aim is to steal money or sensitive data. Spear phishing. This targets individuals lower on the totem pole. The main idea is to breach the company by getting a particular employee to click a link that would give the criminal access to the company's systems. There may be other types of phishing, but these two are the most common in the hospitality industry.  How to protect your company:Educate your employees. Make them aware of what phishing emails could look like. Ensure that they check the sender’s email address and scrutinize it. Make employees use secure passwords that no one else has access to.  Install and update security software. This is the first line of defense against phishing attacks. Spam and web filters, antivirus software, and firewalls are all part of security software that protects your company from being breached.  Back up your data. To prevent data loss, constantly back up your data so that it can be recovered in case of emergencies. Distributed denial of service or DDoS attacksCyber criminals love using DDoS attacks to disrupt their target hotel’s servers by flooding them with a sudden heavy influx of internet traffic. This will bring the target’s server down, disrupting their system to the point of grounding all services to a halt. This is done all in the name of money.  How to protect your company:Early identification helps. You can stop a DDoS attack on its tracks if you catch it on time.  Invest in a good anti-DDoS service. You can call them in case of an attack. Or call your ISP service provider.  Have a plan ready. Don’t wait for an attack to happen. You need to have a plan in place for any type of cyberattack against your networks.  Malware and ransomwareThese are malicious software that can corrupt your computer or access data and hold it for ransom. These are used to spy or destroy data and install more infectious malware into your system.  How to protect your company:Install anti-malware. This is your first line of defense against malware and ransomware attacks. Keep systems updated. Most updates include security patches that help keep malicious software out. Ensure that flash drives are malware-free. Some companies even prohibit the use of flash drives to prevent any chances of having their systems infected with malware.  Take awayCybersecurity is an integral part of the tourism industry. There are ways to prevent cyberattacks as long as both employers and employees are educated, the right security systems are in place, and all systems are up-to-date. 

Qasim Hussain

2021-09-05 11:29:56

PHPTRAVELS v8 Rebirth Beta

Versions 

PHPTRAVELS v8 Rebirth Beta  439

PHPTRAVELS v8 Rebirth Beta

We quite happy to express today that PHPTRAVELS is just very close to launch it's new version. For the past one year, we have been developing PHPTRAVELS v8 "rebirth" and today we are happy to announce it's almost near to launch. Today we have launched PHPTRAVELS v8 on our demo website https://phptravels.net please have a look. We are looking forward to improving our platform and other aspects of modules and API supplier integration program so that you will have the right products to sell and manage them all from a much better and easy-to-use platform that will also offer more features about your business.We want to say thanks to everyone who has participated and helped us to learn practically from the real market, your feedback is the best we can use to improve our services.As part of our efforts to get to know you better and provide you an excellent service, we would like to ask for your help sending us more valuable feedbacks related to travel and industry. The new PHPTRAVELS v8 “ Rebirth ” comes with tons of amazing features with blazing super fast performance.  PHPTRAVELS v8 RebirthThe new PHPTRAVELS v8 Rebirth comes with many new and amazing features such as :  01. Content aggregation featureIn the all previous versions of phptravels there was no aggregation which means you can't enable multiple modules and get their data to single page by single search but from phptravels v8 rebirth version and onwards you will be able to enable multiple modules and mixture content on any page of your choice to book the listing you want.  02. B2b Agent module system Now you can setup agents in your platform and specify them different discounts. which was never available before in our platform. agents can also have pre-defined balance which they can use and also they get better pricing for services in tern of markups. 03. Client-Side Based on APIThe entire front-end is now based on Restful Json API. which means its super faster and secure in tern of performance and loading of web pages. the first web page is cached to user browser and it saves all the required data in cache mem. the data includes modules features content default currency language and much more to show on the homepage including CMS URLs and sub-page names.  04. Entire New & Amazing ThemeEntire new theme components elements and new user experience. much lighter than ever and user easy to search filter and book the services.  05. Blazing Fast Pages LoadingFastest page loading time and better performance of all actions of web application. the web app requires only first time to call the main API to load special content such as enabled modules featured items logo and other content images. all the content is cached in browser and no more calls required to hit the main API server.  06. New Booking Status Introduced We have now 6 types of booking statuses. 3 for payment status and 3 for booking status. it can help now for admin and supplier to understand the current status of booking from payment to booking confirmation everything is updated.  07. Client Wallet System AddedNow users / clients can add balance to their wallet and use use this balance for their bookings. balance can be added only for registered clients. they need to login to their account and hit the add funds option available on left panel.  08. New Suppliers & GatewaysMany new suppliers added to platform and integration of any new API is much easier than every. any developer now can read the document of modules for flights hotels tours cars or visa and then they create same required request and response format to connect with phptravels v8.   By the way that's not all there is more to come but we need your help to improve the product. please keep us posted y our valuable suggestions and feedbacks related to our product. and we will be happy to add them with upcoming phptravels v8 production version.  TeamPHPTRAVELS 

Qasim Hussain

2021-08-24 00:35:54

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